Enh, the fact that it's pay to play with real cash and that the best you can hope for is foil cards or a new avatar, pass. I do like how they'll have varying house rules (does this change daily or weekly?), but it isn't a road I was hoping they'd go down.
My basic sentiment always in these games, I'm more than happy to pay for new content but HATE anything that requires a consumable currency, and even more so if there is NO WAY that currency can ever be earned in-game.
Finally, as just a weird obsessive compulsive thing, I guess, it kind of annoys me they went with United Heroes before United Assault. United Assault is the second half of the new dual faction ships introduced in United Command. Surely whatever tough new programming issues needed to handle dual factioned ships was already addressed in United Command, so United Assault would seem a no brainer. I guess I take some consolation in the fact that devs said United Assault is up next, but if it means waiting another SEVERAL MONTHS, I'll be bummed.